Industry Certifications

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The Michigan Concrete Association (MCA), in Lansing, Michigan, was established in 1952 as a forum for the State's ready-mixed industry and an educational resource for consumers.  Its main objectives are to promote and advance the use, and improve the quality, of concrete.  MCA offers a certification program for Decorative Concrete Finishers and Technicians,  the only such state-based program in the country.  We were certified through this program in March 2016.

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The American Concrete Institute (ACI), founded in 1904 and headquartered in Farmington Hills, Michigan, is the leading authority and resource worldwide for the development and distribution of standards, technical resources, educational, training and certification programs, and proven expertise for individuals and organizations involved in concrete design, construction and materials.  We were certified through ACI's Concrete Flatwork Finisher and Technician program in April 2016. 


Since 1975, Hanley Wood Media, Inc. has held annually a huge international conference and convention in Las Vegas, called "World of Concrete", dedicated to the concrete and masonry industries, and consisting of educational seminars, product and equipment demonstrations, and manufacturer exhibits.  We earned a Master Certificate in Decorative Concrete from World of Concrete (WOC) in 2007 and again in 2016.  In 2006, we were one of the few companies nationwide asked to participate in WOC's annual, weeklong "Artistry in Concrete" demonstrations, held outside during the conference and convention.

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Education in Concrete Coatings is critical for selecting appropriate sealers for decorative concrete installations to resist the forces of concrete deterioration and maximize adhesion, durability and longevity.  We took the NACE International Concrete Coatings Program in 2003, in Tampa, Florida.  In May 2014, we attended their Concrete Coatings Conference in Philadelphia. 

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We were also trained and certified in Polyurea Concrete Sealers and Coatings by Citadel Flooring Systems, in St. Paul, Minnesota, in June 2014 .  Polyurea is the latest and best technology in the area of Concrete Coatings.  It is odor-free and 20 times stronger than epoxy, the concrete coating of choice by most flooring contractors.


 At World of Concrete 2015 in Las Vegas, Nevada, we received Tradesman Certification in Polished Concrete by the Concrete Polishing Association of America (now the "Concrete Polishing Council" of the American Society of Concrete Contractors).  Polished concrete is used in conjunction with acid stains or dyes, and unlike most decorative concrete does not require a film-forming sealer. 

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At the International Concrete Repair Institute (ICRI) Fall Convention in Cleveland, in November 2016, we received certification by the ICRI as Concrete Slab Moisture Testing Technician.  Proper moisture testing is a critical element for the success of any decorative concrete flooring project.  (See the listing of company owner, Jeff Donius, on the ICRI web site locator here.  Currently, Jeff is the only person in the State of Michigan to provide ICRI-certified Concrete Slab Moisture Testing.)

Manufacturer Certifications

We hold training certifications from numerous companies in the use of decorative-concrete-related products.  In the area of Acid Staining, our specialty, we have been trained and certified by renowned artist and acid staining professional, Gaye Goodman, of Faux Real, in Albuquerque, New Mexico; and by the company with the longest history of manufacturing and selling acid stain in the United States:  Scofield Products of Atlanta, Georgia.  Scofield was acquired by the Sika Corporation, a leading supplier of specialty chemical products and industrial materials for the construction market, in 2016.

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In the area of Cement Overlays - including other decorative concrete products used with cement overlays, such as sealers, dyes, and stains) we are certified by Elite Crete Systems of Valparaiso, Indiana; Surecrete Design Products of Dade City, Florida; and Ardex of Aliquippa, Pennsylvania. 


Elite Crete provides extensive training in "trowel-down" cement overlay systems,  Surecrete specializes in "spray-texture" systems.  Ardex focuses primarily on "self-leveling" systems.  We install all of these types of cement overlays. 

We are also trained and certified in the installation of Concrete Countertops, particularly through the use of cement overlays, by iCoat Concrete Products of Phoenix, Arizona.  We took their training and certification program in Buffalo, New York, in September 2015.

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In the specialty area of Concrete Engraving, we received training and certification from Engrave-A-Crete, Inc. of Mansfield, Missouri, in April 2002.  Concrete engraving includes the reproduction of images, designs, text and logos in concrete, as well as the scoring of decorative saw-cut patterns, through the use of a variety of pneumatic and electric specialty power tools.

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Also, in 2002, we attended Incon University, sponsored by the Florida Concrete & Products Association, in Orlando, Florida, and received education and certification in New Concrete Technologies, including the use of White Cement, and the building of Concrete Homes.


Lastly, in 2003, we took and completed the EPA-mandated, Lead Safety Training for companies working in remodeling, repair, and painting, from MasiMax Resources, Inc. of Reston, Virginia.

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Contractor Licensing & Certification


Michigan has a state licensing requirement for contractors.  In Illinois, contractors are required to register with every county in which they do business.

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In 1999, we passed the Michigan Residential Builders, Maintenance & Alterations Contractor licensing exam, in the Painting and Concrete trades.  We took the exam and passed again in December 2013 after the State of Michigan revised its licensing requirements (in 2008) to require 60 hours of pre-licensure education.   Prior to the second exam, we took and passed the 60-hour Residential Builder Pre-Licensure course from the License to Build Company.  Our license was most recently renewed in May 2017.


Previously, we took and completed, in 2003, "Contractor College", from the Painting & Decorating Contractors of America (PDCA).